WHAT MAKES
PPC Unique
Pay per click can help drive revenue growth whether your business is B2C eCommerce, B2B lead generation, or anything in-between. And with paid ads, you know exactly where each marketing dollar is going. The days of playing guessing games with your return on ad spend are in the past. Whether it’s Google Shopping, YouTube advertising with TrueView, or Amazon Sponsored Ads, you have access to up-to-date key performance indicators (KPIs) and reporting.
Cost Per
Lead
Set an ideal or max cost per lead that you are willing to spend.
Return on Investment
Calculate your margins, advertising costs, overhead and cost of goods sold, to set an ideal ROI with all of your Pay Per Click campaigns.
Competitive Insights
Track the ad spend levels of competing brands and monitor their digital marketing strategies.
Granular Reporting
Monitor dimensions such as demographics, geographic locations, and device performance to optimize paid ad campaigns to their full potential.
Cost Per Lead
Set an ideal or max cost per lead that you are willing to spend.
Return on Investment (ROI)
Calculate your margins, advertising costs, overhead and cost of goods sold, to set an ideal ROI with all of your Pay Per Click campaigns.
Competitive Insights
Track the ad spend levels of competing brands and monitor their digital marketing strategies.
Granular Reporting
Monitor dimensions such as demographics, geographic locations, and device performance to optimize paid ad campaigns to their full potential.
WTM DIGITAL’S APPROACH TO
PPC Marketing
At WTM, our PPC team works with you to design and deliver results-driven paid marketing campaigns. We start by getting to know your brand and your industry, including a deep dive into your competitive landscape. Then, we discuss your business goals and review your current paid campaigns. We’ll perform keyword research, competitive analysis, and identify optimizations within your ad campaigns, like bid efficiency, to help your ads target the right queries at the optimal spend.
PERSONALIZED STRATEGIES
We begin with an in-depth review of your industry to understand your competitive landscape. We identify the hurdles and barriers to growth, and find opportunities ideal for paid search and advertising. Then, we work together with you to develop a personalized strategy to meet your business goals and objectives.
OPTIMIZATION & IMPROVEMENTS
Supported through the use of machine learning, WTM uses the most up-to-date tactics to ensure your campaigns are fine-tuned and effective. We build campaigns around your most valuable key performance indicators (KPIs) and the goals laid out during our initial strategy discussions. As industries evolve and new tools become available, our agile team is ready to pivot as needed to support your business.
COMMUNICATIONS & TRANSPARENT REPORTING
We know communication is key for any successful relationship between an agency and a client-partner. As part of our PPC management services, we build fully customized PPC reports so you can quickly review ad campaign performance, monitor your ad budget spend, and see where your campaigns are driving the highest return. WTM also schedules weekly, biweekly, or monthly calls with your marketing and leadership teams to translate our work into real-world results.
GROWTH & INNOVATION
The digital marketing landscape and paid marketing tactics are constantly evolving. To continually realize your business goals and achieve sustainable growth, WTM actively identifies new opportunities and tactics to improve performance and grow revenue as your campaign evolves. As a Google Premier Partner, we also have access to the latest Betas.
PPC SERVICES
We Manage
Amazon PPC
Develop Sponsored Ad campaigns to amplify product sales and build brand awareness across Amazon.
Paid Search Marketing
Boost your lead generation efforts on Google, Microsoft Ads (Bing), and Yahoo with keyword-focused ads that place your business at the top of search engine results.
Google Shopping Campaigns
Get your products in front of customers who are ready to buy and boost sales on your website.
Social Media Advertising
Reach new customers with highly targeted ads served across social media platforms like Facebook, Instagram and LinkedIn.
Remarketing
Create personalized ad campaigns to stay in front of your customers even after they leave your site.
Why Your
Business Needs
PPC Marketing
marketing campaigns be more effective?
In order to reach your audience through the noise of today’s digital landscape, you need a paid marketing strategy. It’s not enough to simply have a website or an Amazon Store Page and hope users will visit.
Here are even more reasons to invest in a paid marketing campaign:
- Send traffic to your website within hours of setting up a campaign.
- Pinpoint audiences that will engage and convert.
- Build brand recognition with your target customers.
- Gain a wealth of useful data about who is searching for your brand.
Paid marketing platforms, ad policies, and PPC best practices are constantly evolving to meet the needs of consumers and advertisers. While the strategies and tactics may change, paid marketing should always play a role in your digital marketing campaign.
Who Can
Benefit From PPC?
While paid advertising is a practical digital marketing strategy for most verticals, certain industries or services cannot be advertised.
Because of these limitations, industries like payday lending, drug and alcohol rehabilitation, firearms, gambling, and alcohol sales are limited in their paid advertising opportunities. However, companies operating in these verticals may benefit from WTM’s search engine optimization (SEO) services, which can improve your website’s rankings in organic search results for keywords that are valuable to your business.
HOW MUCH DO
PPC Services Cost?
Our most successful client-partners invest anywhere from $2,000 per month to more than $10,000 per month in their PPC strategies. Unlike other agencies, WTM knows every brand has unique digital marketing challenges, opportunities, and goals. That’s why we don’t offer cookie-cutter pricing plans or packages for our pay per click services. Instead, we create customized strategies to fit the needs of your business. Your monthly PPC cost will depend on the size and number of campaigns being managed, your digital marketing goals, competitive landscape, and more.
We’ll ask key questions to determine the best strategy for your needs. For example, we may ask the following:
- How many products or services do you want to advertise?
- What are your monthly paid search marketing revenue goals?
- What are your Return on Investment (ROI) goals from PPC?
- How much monthly ad spend will you be allocating towards paid campaigns?
Happy Clients
Client Testimonials
Tom McElheny Founder and Owner, ChurchPlaza
Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.
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Thomas Hayden Vice President of Marketing, National Notary Association
Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.
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Mary Green Communications & Outreach Manager, Beebe Healthcare
We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!
Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation
You can trust that the end product will exceed expectations and that you have true experts working on your project.
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