The Importance of an Organic Social Media Presence
Not sure if social media is right for your company? Consider this:
- An estimated 3.5 billion people use social media.
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
- In 2019, people spent an average of 2 hours and 24 minutes on social media every day
- Approximately 54% of social browsers use social media to research products.
- Hootsuite found that 52% of online brand discovery happens in public social feeds.
It’s clear why an increasing number of marketers and brands are relying on social channels to drive business growth. Whether you’re already on social media and looking to optimize your organic social media campaigns or you’re just starting out and need some extra help, WTM offers flexible social media management services at scale.
Reach Your Target Audience Wherever They Are
Facebook has the largest user base of any social media platform. This makes it a great platform to reach a number of broad and specific audiences.
This platform has a quickly-growing user base and is ideal for visual branding.
Linkedin features a business-minded audience and is an ideal platform for B2B brands to share thought leadership content.
Pinterest boards are great for highly visual and easily shareable content. Overall, Pinterest is a great opportunity for brands to build awareness among qualified shoppers in search of inspiration.
A great platform to converse and elicit immediate reactions and engagement from your target audience.
Services Our Agency Provides
Social Media Strategy
Every brand is different. Products, services, customers, and goals differ vastly between organizations. WTM starts by learning your business goals and your target audience. Then we review what platforms you’re currently using, and what platforms will maximize your reach and return on investment (ROI). Afterwards, we create a custom strategy that leverages your brand’s story and identity across selected platforms to meet your goals.
Competitive Intelligence & Discovery
A key part of an effective strategy is an understanding of your competitive landscape. As part of our initial strategy and ongoing management, we analyze your competitors across social platforms. We identify what they’re doing well, and where they are coming up short. We use this competitive intelligence to work alongside your business in creating impactful organic campaigns targeting your specific audience.
Content Creation & Publication
Having a strategy is important, but even more so is quality content and consistency. As part of our management services, WTM can create and publish content to any social media platform on your behalf. We’ll work with you to create on-brand content designed to capture your audience’s attention and promote engagement.
Social Monitoring
Social media is not a one-way street. Customers are increasingly turning to social media to learn about brands and ask questions – and brands need to respond quickly. WTM will monitor your social media channels, working with you to answer any inquiries, and respond accordingly. We’ll also monitor social media for mentions of your brand.
Reporting
We’ll measure key performance indicators (KPIs) like impressions, engagement rate, website traffic, and conversion rate to measure the value of your organic social media campaign. With this data, you’ll be able to determine which social platforms are providing the optimal ROI, and what type of content resonates with your audience. Demographic reporting, like age, location, and device usage can also help you to understand which audiences are most receptive to your brand, in turn helping you determine appropriate audiences for paid campaigns.
Organic vs. Paid Social Media
There’s often some confusion about organic social media campaigns versus paid social media advertising. Both methods have their strengths and limitations. Often, for the greatest impact and long-term success, it’s important for businesses to invest in both forms of social media marketing.
| BENEFITS | CHALLENGES | |
|---|---|---|
| ORGANIC SOCIAL MEDIA | No cost required to publish content | Consistent content creation requires significant time |
| Easily express the personality and tone of your brand | Limited control over demographic targeting | |
| Directly engage with customers, answer questions, and build rapport | Does not offer an immediate reach | |
| PAID SOCIAL MEDIA | Reach specific demographics with audience targeting options | Requires time and money to maintain an advertising campaign |
| Remarket to past website visitors who are likely to convert | Competitive landscapes can lead to high pay-per-click (PPC) advertising costs | |
| Place your content on targeted user feeds immediately | Content visibility is temporary and will only last as long as you invest in your ads |
How Much Does Social Media Management Cost?
WTM’s most successful clients typically invest a minimum of $2,000 per month for organic social media services. However, our rates are based on the time required to meet your specific needs. Because every business is unique, we offer custom social media management rather than standard, one-size-fits-all packages.
A social media budget should take into consideration your company’s goals, internal resources, current presence on social platforms, and more. Before suggesting a monthly investment, WTM will review a number of questions with your team that can influence cost. A few of these questions include:
- What type of social content are you looking to produce (e.g., images, video)?
- Will you need assistance creating imagery and/or videos for social posts?
- Which social media platforms do you want to focus on?
- Will you need support with social listening and monitoring?