Case Study

Paid Case Study: Remarketing for Business Services

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Business Services

Type/Goal of Website:

Lead Generation

Services Provided:

Paid Search

The Challenge

The business services company was facing challenges in converting website visitors into leads. They needed to re-engage potential clients who had visited their site but had not completed a conversion.

The Strategy

  • Developed a comprehensive remarketing strategy to target previous website visitors.
  • Created personalized ad copy and visuals to appeal to different audience segments.
  • Set up dynamic remarketing campaigns to show relevant ads based on user behavior.
  • Continuously monitored and optimized campaigns to improve engagement and conversion rates.

The Results

  • Increased lead conversion rate by 35% in year 1.
  • Improved click-through rate (CTR) on remarketing ads by 40%.
  • Reduced cost per lead (CPL) by 25%.
  • Achieved a 50% increase in return on ad spend (ROAS).

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Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

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