Conversion rate optimization, or CRO, is simple in theory. Using data, you place conversion points at the right spots on a webpage and watch clicks and conversion rates climb. But in practice, CRO isn’t a magic bullet. It’s a science that involves evaluating all...
With Google’s update to EEAT ranking signals, trustworthy Google Reviews from real customers are more important than ever. AI technologies can do a lot; replacing or enhancing many of the tasks we perform each day is already well underway. Writing and producing...
Your home, your car, your closet - they all benefit from a thorough spring cleaning. The same is true for your PPC campaigns. Dusting off your PPC strategy should happen regularly; more often if your ads strategy is fairly aggressive. And if you haven’t taken a long...
Is your website’s SEO strategy up to date and following the latest best practices? It’s okay if your answer is, “no clue.” Google and other search engines don’t make it easy. Their algorithms are notorious for changing on a dime and, as a result, SEO best practices...
If you're a dedicated Google Optimize user, now's the time to start looking for an alternative. The search giant recently announced that both Optimize, Google's free A/B testing tool, and Optimize 360, a more robust paid version, are calling it quits effective...
With loud whispers from economic experts that a recession is looming, it’s no surprise that many business owners and marketers are busy scrutinizing every dollar spent on sales and marketing. For many, this means an extra hard look at Pay Per Click ads, or PPC, where...
ChatGPT is like the Scarecrow before the Wizard gave him his brain. Speaking and sharing information - no problem! ChatGPT is a tool that uses artificial intelligence and machine learning to produce readable, sensible text on nearly any topic. And it does it well....
If you think it’s odd for the internet to lose its collective mind over something as mundane as a new chatbot, ChatGPT may make you rethink your opinion on the future of AI. Developed by OpenAI, ChatGPT aims to make you feel like you’re talking with another human...
A Digital Marketing Budget Breakdown Every company operates with a marketing budget in mind, but as a CMO or Director of Marketing, how do you know you’re getting everything you need out of your budget? When we realized that many businesses aren’t sure how to...
5 Reasons to Upgrade to GA4 Now Or Risk Losing Your Valuable Data Google announced that Google Analytics 4 (GA4) will replace Universal Analytics (UA)--the Analytics property you are familiar with--in July 2023. All standard Universal Analytics properties will stop...