Do you love data? We, as digital marketers, wouldn’t be able to make decisions without it. In our data driven industry, we rely heavily on these metrics to help guide us in the creation of strategies and optimization efforts. If you are new to the digital marketing...
Metrics. The measurement of all business relies on metrics. From historic metrics like revenue, costs of goods sold, and gross margin, to more granular metrics such as customer lifetime value, earnings before interest, tax and amortization, metrics commonly mean the...
Measurement is one of the most important aspects of any marketing campaign. Whether it is a print ad, TV spot, billboard, or radio spot, measurement is the most important element. Selected marketing campaigns are chosen based upon the expectation of desired metrics...