Google’s overall goal as a search engine is simple: show users the most relevant results for their query, the first time. If Google suggests results irrelevant to their query, it could provide a less than useful experience. What exactly determines relevancy is a more...
2017 was a huge year for influencer marketing, and 2018 is projected to be even bigger. As more companies view influencer marketing as an actual marketing strategy versus a trend, the need to measure the effectiveness of these campaigns becomes increasingly important....
According to Google, consumers watch over 1 billion hours of video on YouTube each day. With such a large amount of time being spent consuming video, marketers need to consider how video helps share the story and personality of your brand with consumers. Having video...
The vastness of content on the internet continues to grow by the millions each day. 300 hours of video is uploaded to YouTube every minute and 95 million photos and videos are shared on Instagram every day. In our digital world there are some brands who do content...
How to Get More Mileage Out of Influencer Marketing 2016 was a tremendous year for influencer marketing. Brands large and small realized that influencers could actually attract new customers and importantly, bring in revenue. And many are predicting explosive growth...
When a Marketing Manager, Consultant, Agency, or other party says the words 'Content Marketing' to the C-Suite, they usually think of the work that Red Bull is doing, or GoPro, or Marriott, or even the recent work by Mondelez to become a media company. Joe Pulizzi and...
When you think of the fastest growing segments in eCommerce, what do you think? Consumer Electronics. Fashion. Home Goods. Would you think the Pet Industry? The Pet Industry is estimated to bring in $60 Billion in 2015, up $2 billion from the year prior. Looking at...
As an agency, you’re expected to be on time, every time. But do clients hold that same expectation for themselves? Agency-client relationships rely on numerous things to be successful, and without forgetting about trust, meeting deadlines is at the top of the list....
It’s no secret that content marketing is important for building your brand awareness and positioning yourself as an expert in your industry. We know it’s important to produce quality content, but then the question becomes, what type of content can bring the most value...
Your blog is a major part of your content marketing strategy. A blog is a great way to generate new, updated content for search engines. In addition, it’s a great way to raise awareness about your brand and share your knowledge about your industry. Depending on how...