What exactly is a guest contributor? A guest contributor is an individual, not on staff, who writes articles for publications, particularly digital publications. These can range from blogs or magazines for a specific industry to general news publications....
An Intro to Content Marketing and Social Media for Churches
When I was at Grove City College for my undergrad, I did a project in my SEO class for a local church. I wasn’t the only one – at least one or two other students had been assigned to other local churches to help with content marketing, SEO, and social media. Churches,...
7 Mad Men Quotes that Apply to Digital Marketing Today
Wait, Mad Men and Digital Marketing?? Tell me more.... When people ask me what I do for a living, and I respond to them with that I work at an Internet marketing agency. This statement is usually followed by a stare that denotes a mildly puzzled and disengaged moment...
9 Hacks for Finding Unique Images for Your Blog
I’ve heard rumors that having unique images is the next step in avoiding duplicate content penalties. I know this will come as a shock to you – but no one cares about your stock images. Actually, they suck. And if you’re playing it cheap, the obvious stock photos make...
3 Rules for Writing Titles and Headings
How to Write SEO-Friendly Titles I scroll through my Twitter feed only a few times a week, and I quickly skim Google news and Search Engine Land’s “Day In Search” on a semi-irregular basis. I delete emails more often than I read them. If a headline doesn’t catch my...
Does Syndication Create Duplicate Content
Does re-posting someone’s article violate Google’s Quality Guidelines? In a nutshell – yes, this is violating Google’s Quality Guidelines, assuming you don’t know the guidelines and haven’t taken the necessary steps to avoid creating duplicate content. Since that...