Conversion rate optimization, or CRO, is simple in theory. Using data, you place conversion points at the right spots on a webpage and watch clicks and conversion rates climb. But in practice, CRO isn’t a magic bullet. It’s a science that involves evaluating all...
If you're a dedicated Google Optimize user, now's the time to start looking for an alternative. The search giant recently announced that both Optimize, Google's free A/B testing tool, and Optimize 360, a more robust paid version, are calling it quits effective...
As a business owner, you have likely spent a good deal of time and money creating a website to bring in new customers. Just like you make renovations and updates to a home, improving your website’s functionality and user engagement is not a one and done project. CRO...
One of the most common questions I hear from clients is “how can I get more search traffic to the pages that are most important for my business?” A very understandable concern. But after digging a little deeper into their business, industry, and analytics data, I...
We use WordPress, because it works. If your search engine optimized website is built using WordPress, chances are you are using this as either your primary content management software or your blogging platform. Either way, your number one concern is engaging users and...