If you’ve ever reached out to a generic email address with your press release or content idea, you know that it rarely gets a response. To give yourself the best chance of being published, you need to reach out to an individual person on staff at the publication....
Gone are the days of needing an actual map, or those slightly less cumbersome printed directions from MapQuest. For most, not a week goes by where we don’t reach for our phones to use Google Maps. Either you're stuck on the highway and need to re-route, getting...
Despite the continuous evolution of where and how consumers search for answers to questions, products, and services; the act of search continues to increase. Fueled by constant connectivity, we’ve learned to answer our queries by turning to a machine based answering...
The art of the pitch isn’t for the faint of heart. It can be hard to balance a healthy dose of conversational skills with getting to the point of the email, but it’s a crucial step in any public relations outreach. Follow these dos and don’ts to increase the...
Backlinks: Oh how we love thee Backlinks have always maintained superior importance for a search marketer in establishing a high ranking website, but these beautiful creatures has also received their share of criticism. From black-hat marketers gaming the system, to...
Hello. My name is Michael, and I’m the newest member of the team at WTM Digital. As an SEO specialist, I feel it is my duty to inform the public of the dangers of underestimating the value of ongoing link building practices – as I myself had done in the past, as well...
Yes they sure did, but they got busted! The world’s largest home improvement specialty retailer recently was caught trying to solicit links from their network of nearly 2,000 service providers. However, this wasn’t another typical paid link situation like the JCPenney...