Google is always testing and adding new features to AdWords. 2017 is no different with the rollout of the new Shopping Showcase ads. Earlier this year, Google rolled out a brand-new look for product listing ads for broad, non-branded queries like “summer dresses.”...
Google Shopping is complicated, and we often receive questions from clients wondering how profitably their ad spend is being allocated across all products in a shopping campaign. This reporting task can seem daunting, but some setup and hefty use of the VLOOKUP...
When clients come to WTM Digital they are looking for results… more sales, increased brand awareness, etc. Enter digital marketing. Of course, with a solid digital marketing strategy you will accomplish this but often the biggest challenge that businesses face is the...
Facebook and Instagram are used much differently than search engines like Google and Bing. People turn to social media to “turn off” their brains and consume content. We’ve all done it - scroll, scroll, read, scroll, like, share, scroll... this can go on for quite...
According to data from Market Research firm NPD Group, US Fashion sales increased 3% in 2016, the largest such increase since 2013. Despite the category level growth, 2016 and Q1 2017 weren't necessarily a strong time for retail fashion. Aeropostale closed over 100...
AdWords is quickly becoming the best way to drive traffic, leads, and online sales to any website. Most business owners today have at one point or another tried to run AdWords campaigns, and most weren't met with too much success. There are a number of great aspects...
Promotions are a great way for ecommerce businesses to gain new customers, entice returning customers to come back, and/or increase overall sales, revenue, and ROI. Google Merchant Promotions is a feature in Google Merchant Center that enables easy management of your...
Google, Bing and Facebook have become increasingly "agency friendly" in the past five years, and are now catering more to the wants and needs of digital marketers who manage multiple accounts. As of January 2017, Amazon has not yet filed in line, making agencies find...
Last year shoppers spent nearly 4.5 billion dollars online on Thanksgiving and Black Friday, according to data from Adobe. It’s nearly that time of year again, and marketers across the globe are making their PPC to do lists, and checking them twice. Most likely, all...
Google released Expanded Text Ads (ETAs) in July of this year. ETAs will soon be the standard text ad format, so it's important to get ahead of the curve and start implementing ETAs now. One Advantage of ETAs are that they allow you to add more text than before. This...