AdWords releases new display ad formats (HTML 5, Responsive Ads, etc) every few quarters, which typically tend to outperform their previous counterparts. The free tools provided by Google to make these banners also make strides in usability and functionality. However,...
As an agency, you’re expected to be on time, every time. But do clients hold that same expectation for themselves? Agency-client relationships rely on numerous things to be successful, and without forgetting about trust, meeting deadlines is at the top of the list....
Post Updated November 2017 Welcome to the 3rd part of our Amazon series, where we are going to cover the various kinds of campaign types available within Amazon Marketing Services (AMS) in deeper detail than our Intro to Amazon post. Before we get started, you should...
Marketers are frequently confused as to what their options are for advertising products on Amazon. Amazon has their own advertising platform with a wide variety of benefits. The choice to advertise on Amazon is easy as visitors are already in a buying mood when they...
In September Google announced its newest offering for AdWords: Customer Match. This new match type can be applied for Search, Display, and Video campaigns, and is a new targeting method that allows you to show ads to potential customers by email address. Similar to...
Here at WTM Digital, we generally classify keywords that are three or less words in length as short-tail, and keywords four or more words in length as long-tail. Our partners often ask why so much time is spent on finding these long-tail keywords and what significance...
The allure of affordable cost-per-clicks and less competition drives many advertisers to Bing Ads (formerly known as Microsoft AdCenter). While your campaigns may not receive as much traffic, it's a viable alternative to Google AdWords for those companies with enough...
Closely monitoring Search Term Reports during the preliminary months of an AdWords campaign is critical for negative keyword additions along with the unveiling of new Ad Group/Keyword segments. By displaying the actual queries that resulted in a click on your ad, you...
The powers of observation do not come naturally to everyone. In many industries attention to detail is a low priority, overtaken by the need to count beyond the amount of fingers and toes you have, remembering to breathe in and out continually all day long, or to not...