Post Updated November 2017 Welcome to the 3rd part of our Amazon series, where we are going to cover the various kinds of campaign types available within Amazon Marketing Services (AMS) in deeper detail than our Intro to Amazon post. Before we get started, you should...
So you want to reach people who already show an interest in your product or service? The problem is you don’t know who those people are, where they come from, or whether they will ever come back. This is where Remarketing comes in handy. What Is Remarketing?...
Welcome to the second part of our series about Amazon Advertising. If you are just getting started, and need an Amazon Marketing Services account, we recommend you start by reading our Amazon 101 post. What are Brand Pages on Amazon? Amazon Brand Pages are an...
Marketers are frequently confused as to what their options are for advertising products on Amazon. Amazon has their own advertising platform with a wide variety of benefits. The choice to advertise on Amazon is easy as visitors are already in a buying mood when they...
On Friday, Google released a world-wide update, one that directly impacts both Search Engine Marketing (SEM) accounts advertising with Adwords and Search Engine Optimization (SEO) results. This update removed text ads from the right sidebar of the search engine result...
In September Google announced its newest offering for AdWords: Customer Match. This new match type can be applied for Search, Display, and Video campaigns, and is a new targeting method that allows you to show ads to potential customers by email address. Similar to...
Updated September 2016 Organic reach is down, not dead, and Facebook is becoming a much stronger pay-per-play machine. When done properly, Facebook advertising can be a revenue driver and win a lot of new customers for your brand. For the past few months, we have been...
With the Firefox/Yahoo deal, Firefox took a stand against Google’s Internet domination and Yahoo took a small chunk of Google’s search share. As Firefox pushed the Firefox 34 update on users (with Yahoo as the default search engine), Yahoo’s share of paid search...