One of the most common issues we run into when performing technical SEO audits for new clients concerns a website’s internal linking structure. A healthy internal linking structure establishes an efficient gateway for both users and search engines to navigate a...
Earlier this month, at Google I/O 2019, representatives announced several updates and additions to its structured data types. These data types have the power to enhance your website’s reach via organic search and through Google Assistant. If you’ve never heard the...
You can’t avoid reviews in the digital world. Do you have a strategy in place, or are you passively letting customers’ opinions influence your business’s reputation? Here’s how online reviews can affect your business, and how you can create a solid strategy for...
Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service...
Google announced last week monumental changes across three of its services that will affect retailers and products alike. Google Search Console, Merchant Center, and Manufacturer Center all received updates that may shake up the way products are displayed in search...
If you are a digital marketer, you may know just how large Google actually is. Google now has more than 100 trillion web pages stored in its index. It is an enormous resource filled with products and services, instruction guides, news articles, and much more....
Over the past several months, Google My Business has been rolling out a new report feature within the platform’s “Insights” menu that offers business owners a deeper understanding of how customers are finding them online. Aptly titled “Queries Used to Find Your...
The holidays are right around the corner! As a small business owner or marketer, you probably already have a promotional strategy in place for the holidays, but there’s one simple, yet powerful, tool you may have overlooked. Google My Business (GMB) is a free tool...
To have success in SEO, your website needs to have great content and a healthy backlink profile. However, if your website has technical shortcomings, its SEO potential can be severely limited. It is recommended that you regularly do a technical SEO audit of your...
If you oversee Local SEO for your company, it is important to understand the impact it can have on business. Here are a few numbers to consider: 46% of all searches made on Google have local intent Among users who perform a local search, half of them visit a business...