With the Firefox/Yahoo deal, Firefox took a stand against Google’s Internet domination and Yahoo took a small chunk of Google’s search share. As Firefox pushed the Firefox 34 update on users (with Yahoo as the default search engine), Yahoo’s share of paid search...
Post Updated August 2016 Dealing with Google My Business (or GMB) problems is time consuming and can be incredibly frustrating. In order to get the correct information Google tends to make you jump through hoops to prove your identity and business association. We’ve...
A coworker recently sent me a funny parody song about SEO set to the tune of "Let it Go." This, of course, inspired me to dress up like Elsa and dance around the office while lip syncing. Not really. But it DID make me wonder what a song might sound like if Google...
SEO = Organic right? When any business owner, brand marketer or agency thinks of SEO, they think of growing their organic reach. Increase traffic from organic, and this usually means your SEO efforts are performing. Quality backlinks, proper on-site attributes, hoards...
Fresh off of its 20th birthday, the search engine blocking ‘Robots.txt’ directive is back in the news. This week Google announced an update to their robots.txt testing tool in Webmaster Tools. This particular update is one the Search World is excited about, because it...
Our phones are our gateway to the world. We customize our phones with cases that match our personality, backgrounds of our pets or favorite vacation memory, and fill our devices with apps and programs that enhance our overall mobile experience. Increasingly, brands...
The most important thing to keep in mind while doing Keyword Research (KWR) is that there are different categories of keywords. A keyword is the word or phrase a user types into a search engine when they are looking for something online. Say you were looking to buy a...
Move over TV advertising, the digital revolution has officially taken a large bite out of your lunch! In a recent report published by PriceWaterhouseCoopers and the Interactive Advertising Bureau, revenue from U.S. internet advertising surpassed broadcast television...
With all of the changes Google has made in the recent past, and the inevitable threat of dropping links from their rankings algorithm altogether, marketers are scrambling for new ways to get more traffic and convert leads. One of the newest trends in online marketing...
What Was Google’s HummingBird? If you thought the latest Penguin, or Penguin 2.0 updates were going to be the final upgrades to Google’s search algorithm for 2013, you were sadly mistaken. Announced in September, the Hummingbird update essentially proved that Google’s...