It's not always easy picking a winning ad. As search marketers, we talk about split testing constantly, and in theory, we are spot on. You should be evaluating your ad performance continually, and replacing under performing ads with new text/images at a regular rate....
There has been a lot of chatter in the SEO industry lately among clients, business owners, and SEO professionals alike, regarding whether or not link building is going away, what it used to be, what it has become, and how to keep up with the ever-evolving Google...
Heyo! The hits just keep coming from Google lately! The Google Wonder Wheel has made a triumphant return with a new name and format. What is the Google Wonder Wheel, you might ask. Please excuse me, you must be new. The Google Wonder Wheel was an amazing tool....
Since Google’s latest update Penguin, many SEOs have been like sitting ducks waiting to receive a Google Webmaster email stating their site has been penalized. This update has really shaken up the strategies of every SEO as we have seen big time companies get hit...
An Exploration of the Purpose and Value of an Infographic By Lorianna Sprague, SEO Specialist Information graphics have been around far longer than search engine optimization, or even the web. Maps, graphs, charts and histograms are all examples of information...