Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what this means for...
Google announced last week monumental changes across three of its services that will affect retailers and products alike. Google Search Console, Merchant Center, and Manufacturer Center all received updates that may shake up the way products are displayed in search...
If you are a digital marketer, you may know just how large Google actually is. Google now has more than 100 trillion web pages stored in its index. It is an enormous resource filled with products and services, instruction guides, news articles, and much more....
Over the past several months, Google My Business has been rolling out a new report feature within the platform’s “Insights” menu that offers business owners a deeper understanding of how customers are finding them online. Aptly titled “Queries Used to Find Your...
The holidays are right around the corner! As a small business owner or marketer, you probably already have a promotional strategy in place for the holidays, but there’s one simple, yet powerful, tool you may have overlooked. Google My Business (GMB) is a free tool...
To have success in SEO, your website needs to have great content and a healthy backlink profile. However, if your website has technical shortcomings, its SEO potential can be severely limited. It is recommended that you regularly do a technical SEO audit of your...
Holidays are right around the corner, so we wanted to put together a quick-and-easy checklist for paid advertisers to review before sales kick into high-gear. While not applicable for all advertisers, each item on this list should at least be considered before...
Google’s overall goal as a search engine is simple: show users the most relevant results for their query, the first time. If Google suggests results irrelevant to their query, it could provide a less than useful experience. What exactly determines relevancy is a more...
If you oversee Local SEO for your company, it is important to understand the impact it can have on business. Here are a few numbers to consider: 46% of all searches made on Google have local intent Among users who perform a local search, half of them visit a business...
According to Google, consumers watch over 1 billion hours of video on YouTube each day. With such a large amount of time being spent consuming video, marketers need to consider how video helps share the story and personality of your brand with consumers. Having video...