When I joined Twitter in 2011, I had only a handful of friends who were actively using the platform. Few businesses or brands had accounts and only a few thought leaders or early adopters were using the medium with success. Now, it seems like everyone is using...
So Pinterest. It’s every girl’s favorite social media platform, where we all aspire to lives of perfection full of mason jars, DIY crafts, and recipes with intricate steps. It’s also the holy grail of social media marketers because if you can get just a few people to...
This past weekend I took a trip to New York City with a couple friends, and we decided to go see an Off Broadway show—a new musical comedy that, judging by the synopsis, sounded like a lot of fun. Unfortunately, the show was not everything it had been cracked up to be...
So you have a great website, an established Facebook presence, and maybe a LinkedIn profile: what’s next? Maybe you’ve considered using Twitter as a way to expand your online social presence. It’s a tricky platform, so it’s important to make sure you understand it...
If you’re a smaller company, finding and reaching your exact target market can be sometimes difficult and then getting to know their thoughts, viewpoints, characteristics and behaviors can also be a struggle if you’re working with a limited marketing budget. Well, in...