Copywriting vs. Content Strategy

Simply put, copywriting is the production of copy used for marketing purposes. In this case, it’s the process of writing effective copy for your website or blog. Our writers take it a step further by offering SEO copywriting services. This means that we create content that can help improve your online search visibility and attract qualified traffic to your content. After all, what’s the point of creating content if no one can find it?

An online content strategy guides what type of copy should live on a particular web page or group of pages in order to achieve business goals like traffic growth, audience engagement, and revenue growth. It focuses on the overall application of content throughout your organization’s conversion funnel. Each piece of content you publish should be tailored for users at a particular stage of the funnel: awareness, consideration, and action.

If you don’t know who your target audience is or how they search online, you’ll want to develop a content strategy before writing page copy. WTM offers comprehensive content marketing services, meaning we can help with everything from industry research to strategy development to execution.

COPY IS THE WRITTEN PRODUCT OF YOUR CONTENT MARKETING STRATEGY.

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Do You Need
Copywriting Services?

Businesses with small marketing teams may not have internal resources to produce copy, especially at scale. Outsourcing the writing process enables you to get the copy you need in a timely manner.

Here are some additional reasons to partner with an agency like WTM for SEO copywriting:

Consistency

You have a team of writers producing your content, rather than outsourcing to vendors who may use multiple freelancers to complete your project.

Efficiency

All of your research, notes, guidelines, and outlines can be shared with your account manager. This streamlines the writing process, especially for large, ongoing projects.

Expertise

Writing for the web is different from traditional writing. You need to think about SEO, CRO, user experience, and more. The content writers at WTM understand how it all works together.

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Types of
Copy Our Team Can Write

Here are some common examples of SEO copy our clients ask us to produce:

Blog Content

Attract your target audience and educate, entertain, or drive action.

Longform Content

Provide users with the detailed information needed to make purchasing decisions through buyer’s guides, how-to resources, and more.

Product Pages for Ecommerce

Highlight key attributes of products and collections to assist shoppers and improve SEO.

Service Pages for Lead Generation

Differentiate your brand and services from competitors to drive leads.

Meta Data

Drive clicks to your website with optimized title tags and meta descriptions.

Other Projects

Need digital copywriting for content types not mentioned? Tell us about your project!

How Much Does
Copywriting Cost?

WTM’s copywriting services start at $2,000 and go up to $30,000. Our services are ideal for businesses that need support with large or ongoing writing projects rather than one-off pieces.

Rather than provide estimates on a “per word” basis, our pricing reflects the quality and value of our content. To determine copywriting cost, we take several factors into consideration:

Industry: Does your industry or niche require technical writing?

Research: Do you need WTM to conduct research, or do you already have detailed notes and outlines?

Content Purpose: Is this copy for a meta description, blog post, or product page? What action do you want users to take when reading the content?

Number of Content Assets: How much copy do you need WTM to write?

Content Length: While we don’t provide estimates on a “per word” basis, longer copy takes more time to write.

We don’t just write content that satisfies a word count. We write content that utilizes SEO best practices, meets the needs of your target audience, and encourages them to take action.

Interested in our copywriting services?

Contact WTM