Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what this means for...
This week, Amazon confirmed that they will be eliminating their pricing regulations on sellers. There is speculation on whether this change is to assuage the growing concerns of politicians like Senators Richard Blumenthal and Elizabeth Warren, but that’s not what...
In business, some amount of friction is inevitable. Sales is tasked with putting more work into the operations side of the business. Operations wants enough of said work to be efficient but not so much that quality suffers. It’s a balance, and like all things...
Google announced last week monumental changes across three of its services that will affect retailers and products alike. Google Search Console, Merchant Center, and Manufacturer Center all received updates that may shake up the way products are displayed in search...
Facebook and Google are all the rage in digital advertising. Google has amassed $53 Billion in ad revenue this year, while Facebook has pulled in $21 Billion according to eMarketer. Together Google and Facebook account for 58% of all ad spend. Most of our paid...
If you are a digital marketer, you may know just how large Google actually is. Google now has more than 100 trillion web pages stored in its index. It is an enormous resource filled with products and services, instruction guides, news articles, and much more....
As a marketing manager, you may sometimes feel like you are running interference between your boss and your marketing agency. The reality is, your agency should be there supporting you when it comes time to report out on your campaigns. After all, marketing doesn’t...
Our content team works to keep you informed of the lasted trends and changes in digital marketing – wherever you are! That’s why we are excited to announce the launch of our new podcast The Revenue Stream, and we’re kicking things off today with the release of our...
As we turn the calendar to the new year, our minds go to fresh starts for ourselves and our organizations. Many speak of resolutions such as living a healthier lifestyle or being in better financial shape by the end of 2019. The truth is that change comes from small...
Back in 2016, Microsoft made the news when they acquired LinkedIn, and the companies are in the headlines again. Now with Bing Ads, another Microsoft company, Microsoft is offering a new and unique feature: LinkedIn Profile Targeting. This is something that PPC...