Amazon made some big moves in 2018, and as we step into 2019, it appears they have no intention of slowing down. We’re less than two weeks into the new year, and Amazon has already launched a new feature for its Sponsored Products: AI-incorporated bidding strategies....
You and your leadership team have decided that it’s in your best interest to partner with a digital marketing agency, but how can you tell that an agency will be the right partner for your company? Naturally, you should be comparing the capabilities of your potential...
Consumers interact with multiple brands every day, but how do brands cut through all the noise? In order to attract and keep customers, brands need to understand their consumers, what they want, and when they want it. Though consumers’ wants and needs are constantly...
For the past few months, you have been designing and developing your new website, and it is finally complete. Everything is over now, right? Not quite. You need to select the proper host for your website so it can be found on the internet and will load efficiently and...
As the leaves fall from the trees and the weather turns cold, many marketers find themselves with the often daunting task of putting together their annual year-end budget. Ask any seasoned professional about their methodology (aside from those spreadsheet jockeys in...
The latest and greatest rollout within the Google Ads toolkit is Google’s Responsive Ads. At WTM Digital, we’ve primarily been experimenting with the responsive search ads. Google claims these new ads may improve campaign performance by tailoring the displayed...
Speed is everything. Ok, maybe not everything, but with Google assigning a higher level of importance to mobile page speed in their recent algorithm update, how quickly your website loads has become an increasingly important factor in conversion rate optimization...
Over the past several months, Google My Business has been rolling out a new report feature within the platform’s “Insights” menu that offers business owners a deeper understanding of how customers are finding them online. Aptly titled “Queries Used to Find Your...
Over the last decade, online shopping has grown exponentially, and consumers continue to get smarter. Savvy shoppers are known to scour several different sites for the best deals on holiday gifts. But how do you stay relevant in a sea of tabs? To make sure you don’t...
The holidays are right around the corner! As a small business owner or marketer, you probably already have a promotional strategy in place for the holidays, but there’s one simple, yet powerful, tool you may have overlooked. Google My Business (GMB) is a free tool...