Amazon Releases New Headline Search Ad Placements and Beta Tests New Reporting Platform In a wave of updates to Amazon’s advertising platform, Amazon released new ad placements for Headline Search Ads and appeared to be beta testing a new reporting interface. The new...
When vetting out digital marketing agencies for web, SEO, or PPC campaigns; prospective clients generally review the abilities of the respective department. The talent, experience, and knowledge that is displayed from the team can often help decide whether to choose...
2017 was a huge year for influencer marketing, and 2018 is projected to be even bigger. As more companies view influencer marketing as an actual marketing strategy versus a trend, the need to measure the effectiveness of these campaigns becomes increasingly important....
According to Google, consumers watch over 1 billion hours of video on YouTube each day. With such a large amount of time being spent consuming video, marketers need to consider how video helps share the story and personality of your brand with consumers. Having video...
When you imagine the biggest sales day for eCommerce in the world, you probably think of Cyber Monday or Black Friday, but there is another day that drives significantly higher sales. In fact, Singles Day is the most popular shopping day of the year and it happens...
Google is always testing and adding new features to AdWords. 2017 is no different with the rollout of the new Shopping Showcase ads. Earlier this year, Google rolled out a brand-new look for product listing ads for broad, non-branded queries like “summer dresses.”...
Designing and developing websites is hard work, and at the end of your project, you will probably be relieved to finally launch it. All you have to do is find a hosting provider and move your site over, right? It can be a little more complicated than that. Many big...
One of the most frequently voiced concerns from our e-commerce clients is the profitability of advertising on Amazon. Still a fairly underestimated/unfamiliar PPC platform, Amazon presents an entirely new set up of hurdles which advertisers don't necessarily...
One of the most common questions I hear from clients is “how can I get more search traffic to the pages that are most important for my business?” A very understandable concern. But after digging a little deeper into their business, industry, and analytics data, I...
The growth of e-commerce is somewhat overstated. The importance of connecting digital to brick-and-mortar stores, however, is important yet underemphasized. According to Google data, 90% of purchases still happen in a retail environment and over 85% of all retail...