I recently had the privilege of speaking at Medtrade 2017, and my task was to help HME’s (Home Medical Equipment companies) determine the right “mix” of digital and (not versus) traditional tactics. To do so, we looked at the pros and cons, recommended budget...
Gone are the days of needing an actual map, or those slightly less cumbersome printed directions from MapQuest. For most, not a week goes by where we don’t reach for our phones to use Google Maps. Either you're stuck on the highway and need to re-route, getting...
Since the rise of responsive web design, sites have become increasingly filled with large images, and are expected to look just as good on a five-inch smartphone as they do on a twenty-seven-inch monitor. This often creates images and file sizes that are larger than...
In this day in age in the digital world, websites have replaced printed sales brochures for companies. Visiting a company’s website is akin to walking through its front doors and roaming through its halls. As you peruse a website, not only will you learn about a...
In the world of SEO, one thing is universally agreed upon - building a strong backlink profile is essential to ranking highly in Google’s search results. But when targeting a potential link, which characteristic matters more? Authority or Relevance? This debate is an...
Google Shopping is complicated, and we often receive questions from clients wondering how profitably their ad spend is being allocated across all products in a shopping campaign. This reporting task can seem daunting, but some setup and hefty use of the VLOOKUP...
When clients come to WTM Digital they are looking for results… more sales, increased brand awareness, etc. Enter digital marketing. Of course, with a solid digital marketing strategy you will accomplish this but often the biggest challenge that businesses face is the...
I am often asked by students and artists where to start if interested in design. Admittedly, it can be overwhelming. Adobe seems to make more products than they know what to do with, and there are tons of third-party apps that offer a load of features with steep...
Facebook and Instagram are used much differently than search engines like Google and Bing. People turn to social media to “turn off” their brains and consume content. We’ve all done it - scroll, scroll, read, scroll, like, share, scroll... this can go on for quite...
According to data from Market Research firm NPD Group, US Fashion sales increased 3% in 2016, the largest such increase since 2013. Despite the category level growth, 2016 and Q1 2017 weren't necessarily a strong time for retail fashion. Aeropostale closed over 100...