After conducting technical SEO audits on countless websites in the months since I joined the WTM Digital team, I can say that there hasn’t been a website I’ve encountered with perfect deployment of every critically important on-site element. I surmise that this is, in...
In September Google announced its newest offering for AdWords: Customer Match. This new match type can be applied for Search, Display, and Video campaigns, and is a new targeting method that allows you to show ads to potential customers by email address. Similar to...
Instagram recently announced that its community reached over 400 million monthly active users, surpassing Twitter. In addition, the platform opened up advertising to businesses, enabling them to reach their target audiences. Businesses that are not already on...
Harry Truman once advised a friend to be honest from the start so that you don’t have to worry about covering your back later. Good advice for politics, as well as business. While the quality of your work will largely determine whether you succeed or fail in business,...
Last year’s Cyber Monday sales were up more than eight percent compared to the previous year. But this increase in online shopping is not exclusive to just one day of the year. Online purchases in general, as well as mobile purchases, have steadily increased. Now more...
Pinterest has long felt like the forgotten middle child between Twitter and Facebook, but with buyable pins, the browser button, and other newly released features, it is no wonder that it’s quickly becoming the favorite social media. It is also the fastest-growing...
What exactly is a guest contributor? A guest contributor is an individual, not on staff, who writes articles for publications, particularly digital publications. These can range from blogs or magazines for a specific industry to general news publications....
Investing in social media should be part of every digital marketer’s campaign. However, simply creating accounts, posting content, and engaging with followers doesn’t hold the same weight it used to. Thanks to ever-changing algorithms the game has changed. If you...
Post Updated December 2016 These days it seems as though almost everyone has an ecommerce website. “Buy my ebook,” ”look at this new featured product,” “our fall line is in,” seems to be ubiquitous across platforms. If you’re part of this ecommerce renaissance, then...
Updated September 2016 Organic reach is down, not dead, and Facebook is becoming a much stronger pay-per-play machine. When done properly, Facebook advertising can be a revenue driver and win a lot of new customers for your brand. For the past few months, we have been...