Google recently launched its helpful content algorithm update, which is designed to promote content that is people-focused. This update helps weed out content that appears to have been created solely for the purpose of improving search engine rank rather than...
With supply chain disruptions, the global pandemic, ongoing labor shortages, rising oil and food prices, and inflation surges, the U.S. is in an economic downturn that analysts claim may lead to a recession. Some people think we are already in a recession. Consumers...
Digital marketing is rapidly changing as new technologies become available. While it can be challenging to keep up with these changes, we want to ensure that our clients are benefitting from these innovations in technology. Our upcoming WTM Digital Summit is designed...
As a business owner, you have likely spent a good deal of time and money creating a website to bring in new customers. Just like you make renovations and updates to a home, improving your website’s functionality and user engagement is not a one and done project. CRO...
Today’s fast paced world can make it feel like you should have seen results yesterday. This is especially true for digital marketing. As a business, you invest significant time and budget in digital marketing, so it's fair to ask how long it will take to see a return...
Lead tracking is a crucial part of measuring the results of your marketing campaigns. By tracking your marketing leads, you can learn information about where those leads come from and how they engage with your marketing campaigns. With this information, you can...
Google Enhanced Conversion Tracking technology uses first-party data to create consumer profiles and combine information on user activity across multiple devices. If you click on an ad on one device and later purchase the item on a different device, Google will...
As a team of “Good Eggs,” we encourage and support one another to achieve our personal and professional goals. Like many people, several of our team members wanted to start the new year off on the right note and develop healthy habits. Together, we came up with a...
At WTM Digital, we believe that success isn’t defined by how grand your project is — it all depends on how your clients appreciate your work and how they succeed with you by their side. Since our inception, we’ve proven time and time again that we can deliver what our...
It’s common for today’s consumers to search for products and learn about brands through multiple channels and on multiple devices before making a purchase. At the most basic level, a shopper may research products or services by using Google or reading online reviews...