In this blog, we’ll be not only answering a few of your questions about the upgrade to Google Analytics 4, but we’ll also walk you through how to set up this new version. Keep reading to see how to navigate through this update to Google Analytics! Get Help Setting Up...
So you are doing everything you can on Amazon. You’re monitoring bids, making placement adjustments, pausing poorly performing products and keywords, and everything in-between. Despite all of these efforts, however, your Amazon account is underperforming. If you have...
As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a vital source for...
The digital marketing industry is always changing, especially in the pay-per-click (PPC) world. In recent years, there’s been a large shift towards machine learning and automation. In addition, measuring success within PPC campaigns is also changing. Offline...
Amazon Prime Day is one of the most profitable days for Amazon.com every year. Due to COVID-19, this big sale event has been pushed back to October 13th and 14th. Despite the delay, this is still a great opportunity for Prime members to capitalize on some big sales...
Search engine optimization (SEO) services usually fall within three areas: on-page SEO, off-site SEO, and technical SEO. If you’ve never done SEO, it can be difficult to know where to start or what services you need. Our team recommends the SEO services that align...
In 1996, Microsoft founder Bill Gates proclaimed “content is king.” Today, his prediction rings truer than ever. Social media, streaming, podcasts, and video have grown to become multi-billion dollar industries; and in the constant battle for ears and eyes, YouTube...
There are a lot of website platforms available that can suit businesses of any size. When choosing a website builder or content management system (CMS), you’ll want to think about your budget, ease of use, design and development experience, customer support, and other...
Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call tracking partner. At WTM...
Finding the Best Keywords, Using Negative Keywords, and Experimenting with Low-Bid Campaigns Looking for ways to improve your Amazon ads performance? Our paid search specialists provided these tips for part 2 of our series on optimizing Amazon PPC campaigns: Identify...