In the world of online marketing, the established rules and facts that are useful one day can change the next. In an ever-shifting landscape, how do digital marketers, businesses, and everyone else hope to keep up? The answer is constant learning. To help with this...
When it comes to advertising on search engines, timing can be everything in order to get ads in front of the right audience. The many facets of the demographics of your audience such as age, gender, and income can all have an effect on what times your ads perform the...
Arguable the “holy grail” of tv commercials is during the Super Bowl. This year the cost to air a 30-second spot was 5.6 million dollars, a far cry from around $40,000 in 1967, even including inflation. Considering the cost, one would think a corporation would take...
As of the beginning of this year, Google released a broad core update that shook up organic listings across many industries. Once stable, they suddenly became volatile for up to four positions and were pushed to the end of page one, if not onto page two. The...
After spending days researching keywords, setting up automatic and manual campaigns, and calculating your bids for all of your products, you can finally turn things on. It’ll take time before you can see how successful you are doing, but you feel confident your...
When planning how to market online, companies have a few different options. Two major ones are search engine optimization (SEO) best practices and pay-per-click (PPC) advertising. When used in tandem they can be advantageous because they help with paid and organic...
When it comes to search engine giants, the one obvious behemoth that towers above the rest is Google. Starting from one of the first tools on the Internet, the company has grown to be a multi-faceted conglomerate, leaving its PPC competition in the dust… Or does it?...
When working on keywords for an account, marketers often focus on directing desirable traffic to their ads and websites. What are audiences searching for, and how can they match perfectly with appropriate searches? What sometimes is forgotten is how negative keywords...
Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own photos, just not on others’ photos. Many...
Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking points during their sales cycle, it may be...