Whether you’re a potential client interested in hiring WTM Digital for PPC (pay-per-click) advertising or a current partner looking to gauge your campaign performance, you have probably wondered what results you should expect from our team. It’s in that spirit that...
Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin...
It’s simple to think of old-fashioned, brick and mortar commerce as vastly different from the seemingly quick, bustling world of ecommerce. You might even believe the strategies developed for offline selling don’t work online. Yet the truth is, the tried and tested...
In an assumed step toward prioritizing automated bidding strategies, Google has officially phased out their Average Position Column in Google Ads. This is the first week since the data’s removal, and brands are considering ways to supplement this lost metric. Though a...
Amazon accounts for roughly half of all ecommerce sales in the United States. It’s one of the many reasons why companies sell their products on Amazon; it’s a viable way to grow their business. To be successful on Amazon, online shoppers need to be able to find your...
I have had a handful of Shopify projects and I will say they are all different. Each case study requires different levels of customization and set up. That said, I believe Shopify is one of the better ecommerce platforms out today but also has its limitations. I will...
It’s that time again. Your contract is up, and now you have to pitch to your boss whether or not it’s in the best interest of your company to continue your partnership with your current marketing agency. A few questions are most likely circling through your head at...
Last month, we were fortunate enough to be sponsors of Digital Summit Philadelphia 2019, and Seth Godin was on the docket to deliver the keynote presentation. Though this wasn’t our first time meeting up with the savant, his sessions are always unique thanks to his...
In the last few years, Instagram has become just as much of an ecommerce platform as it is a social media tool. Since shoppable feeds arrived, retailers have been able to reach online shoppers through Instagram. Prior, the journey to purchase was much more cumbersome....
If you’ve ever reached out to a generic email address with your press release or content idea, you know that it rarely gets a response. To give yourself the best chance of being published, you need to reach out to an individual person on staff at the publication....