Why Are
Remarketing Ads Important?

You may already have a successful PPC marketing strategy in place, but still miss potential conversions and customers. In today’s busy, highly competitive online marketplace, it’s common for interested customers to get distracted and not complete a purchase, make a phone call, or finish filling out a form. Retargeting keeps you in front of your target audience so they see you in multiple places online.

Additionally, remarketing is often a cost-effective supplement to broader PPC campaigns. Because the audience members have already been pre-qualified as likely customers, these bottom-of-the-funnel clicks are likely to result in leads or sales. As a result, it’s common to see a higher return on investment (ROI) for retargeting campaigns.

WTM’s
Approach to Remarketing

At WTM Digital, our PPC team works with you to determine the best remarketing strategy for your brand. We begin by reviewing your current ad campaigns to determine how remarketing will most benefit your company. We’ll help decide which audiences to retarget: whether it’s retargeting by website visitors, product interest, or specific actions. We tailor the strategy to meet your business goals and your needs.

There are several ways we can build a remarketing ad campaign to reach your audience:

Remarketing Pixel

Pixel-based remarketing uses java-script coding to retarget specific audiences. Every time a user arrives on a landing page or takes certain actions on the page, the pixel collects cookies and stores the data. Once the user exits the page and continues browsing on other sites, Google Ads and other social media platforms will start displaying your ads.

The biggest advantage of pixel-based retargeting is that tracking starts immediately – visitors can instantly begin seeing ads that can draw them back to your site.

Remarketing With Lists

With list-based remarketing, a campaign is built from lists of users who have previously completed specified conversions or provided you with an email address. Using this list, we can build a retargeting campaign to encourage users to complete a desired action. This is an ideal solution if you want your email subscribers to visit a specific landing page on your website, complete the purchase process, or purchase from you again.

Remarketing by Landing Pages

Remarketing campaigns can be built around specific page URLs. Campaigns can be built based on page visits to landing pages, like a “thank you” page or a shopping cart page.

This is beneficial if you want to retarget for a specific product or service. For example, if you have a service page that users are visiting, but you notice they’re not converting on. We can create a retargeting campaign to deliver display ads to users who visited the service page. This reminds them of their interest in your service and gives them the opportunity to return, complete a desired action, and enter your lead funnel.

Who Can
Benefit from Remarketing?

Businesses of any size, in every industry, can benefit from remarketing ads. The truth is, today’s digital landscape is highly competitive. Disruption levels across all verticals have never been higher and customer retention has never been more vital.

Research from Bain & Company found that a 5% increase in customer retention correlates with at least a 25% increase in profit. Retargeting provides additional points of contact with your products, services, and brand.

Here’s how remarketing services can benefit your business:

Ecommerce

Shopping cart abandonment is a common problem for online retailers. Remarketing keeps your brand and its products in front of qualified customers as a reminder to come back and complete their purchase.

Lead Generation

When lead generation is vital for your business, retargeting campaigns make it easy to stay top-of-mind among past website visitors who showed interest in your offerings and encourage these users to convert.

Local Businesses

Local businesses can use retargeting ads to engage potential customers within highly specific geographical areas. Customers within your local or regional market can be reached by remarketing ads, ensuring your campaigns are direct and cost efficient.

Enterprise Companies

For larger brands with substantial recognition, customer retention may be more important than expanding reach. Retargeting ad campaigns offer a cost-effective solution for keeping your brand front and center among customers.

How Much Do
PPC Remarketing Ads Cost?

WTM offers proven and effective search advertising strategies that are designed to grow your business no matter your budget. Many of our clients who utilize PPC services invest at least $2,000 per month in ongoing improvements and optimizations, while most invest much more.

Unsure of what you should spend on paid search marketing? Let us help you set a PPC budget that meets your goals and maximizes ROI. Connect with our experienced team of digital advertising professionals to receive a personalized strategy that works for you.

  • What is your conversion rate?
  • What products or brands are selling the most?
  • What’s your cart abandonment rate?
  • What’s the click-through rate on your form page?
  • What’s your ROI goal?
Retargeting is an important part of the marketing funnel. Find out how WTM Digital can help you remarket to your most valuable audience members and grow your revenue!
Let’s Work Together