Reasons to Invest In Influencer Marketing
Influencers can become valuable partners for brands. They all have their own niche, their own audience, and importantly, their own voice.
This voice is why today’s consumers trust influencers more than ads or traditional celebrity endorsements. Therefore, influencer marketing can be a great complement to other marketing efforts. It’s also an effective tactic for brands of any size, large or small.
If you’re unsure whether influencer marketing is worthwhile, consider this: 89% of marketers say its return on investment (ROI) is comparable to or better than other digital marketing efforts.
Still not convinced? Here are some additional reasons to invest in influencer marketing:
It gives your brand creative, authentic content you may be able to use in other marketing efforts, like social ads.
It allows you to reach a larger market of people who may not be familiar with your brand or products.
Social media has become “pay to play,” making it hard to achieve significant organic reach.
Influencer marketing can help combat content overload and help brands stand out.
Reach Your Target Customers
Due to Instagram’s popularity, there is a common misconception that it is the only platform choice for influencer marketing. But there are several social media tools that could help your brand connect with target users through effective influencer partnerships.
WTM can help you identify the right platforms to maximize your company’s influencer ROI.
Great for sponsored posts and hosting giveaways or contests. Offers features like Branded Content tags that were created for influencer marketing.
Ideal for visual storytelling. Great if you’re looking to increase your reach and brand recognition.
Effective for B2B influencer marketing. Collaborate with industry leaders and executives to create thought leadership content.
Good for B2C brands looking to drive sales among a niche audience of highly engaged users. Partner on product reviews, unboxing videos, tutorials, and more.
Suitable for lifestyle brands looking to maximize impact and generate ROI among niche audiences like health and wellness, fashion, and beauty consumers.
Services Our Agency Provides Analysis and Strategy
Your influencer marketing strategy should be unique to your business goals and target audience. When you partner with WTM Digital, we’ll work together to determine which of the following elements are best suited for your influencer campaign.
| Campaign Elements | Description |
| Campaign Type | Free product, sponsored content, giveaway, etc. |
| Campaign Theme | Aspirational or inspirational |
| Campaign Goal | Conversions, leads, brand reach, audience engagement, etc. |
| Platform(s) | Blog, YouTube, Instagram, Facebook, etc. |
| Influencer(s) | Niche, ideal follower count, engagement rate, brand compatibility, etc. |
| Messaging | Tailor brand messaging to the target audience; collaborate with influencers. |
| Estimated Budget | Influencer compensation. |
Influencer Discovery
For your campaign to be successful, you need to work with the right influencers. We look at factors like engagement rate, reach, and audience, but we’ll also analyze their content and any previous sponsorships.
There are platforms that can help you find influencers. But, it’s important to think beyond vanity metrics. WTM can help you find influencers that will actually provide value for your brand.
Outreach and Communication
In our experience working with influencers and brand ambassadors, there tends to be a lot of back-and-forth communication as we discuss rates, review campaign requirements, and develop content ideas. Brands that do not have in-house resources to manage influencer relationships find our outreach services beneficial.
Content Review
Before publishing, we’ll review an influencer’s content to ensure it meets your brand guidelines and includes all proper FTC disclosures.
Reporting
Once your campaign launches, we will track key performance indicators like engagement rate, reach, website traffic, and sales to measure the value of your influencer marketing initiatives. This data can help you find brand ambassadors and demonstrate ROI.
How Much Do Influencer Marketing Services Cost?
Excluding ad spend and influencer compensation, our most successful clients typically invest $2,000 per month or more for social media marketing. For many WTM Digital clients, social media is an add-on service. In other words, these clients invest in multiple digital marketing initiatives and may spend a total of more than $2,000 for all services.
The cost for your organization’s social media efforts takes into consideration your business goals, current social media presence, number of social platforms, internal resources, and more.
Our pricing takes into consideration your business goals, campaign size, internal resources, and more.
- What are the products or services you wish to promote?
- How many influencers are you looking to work with?
- Are you looking to partner with micro influencers or macro influencers?
- What platforms will be utilized for your campaign?
- Will you be managing any portions of the campaign in-house, such as influencer communication?
The right influencers can be tremendous assets to your brand, helping you create engaging content that consumers trust. Get in touch with WTM Digital to see how our influencer marketing services can support your business.