Countless times per day, marketers turn to Google Analytics for insight into performance on their website. However, many times marketers assume since they do not sell eCommerce, that Google Analytics isn't as valuable, or it is harder to use. We review 5 must have...
For the past few years, Influencer Marketing has been one of the biggest buzzwords in Digital Marketing. Online PR Lead, Ellen Borza, who is an influencer herself, shares some insight on what we can learn from Athleisure brands, as it pertains to Influencer...
While a very helpful tool, Google Analytics doesn’t necessarily have strong eCommerce reports out of the box. We share 5 eCommerce reports to help marketers get the information they need as quickly as possible.